1. From Dark to bright and sunny
2. More colors and accessories
3. Removing items to reduce clutter
4. Vacant house: just add furniture
5. No budget for home improvements
1. From Dark to bright and sunny
The house on Rosencrans Ave. was spacious, well priced and had been well kept. So why hadn't it
sold after 6 months of being on the market with another agent? To begin with , it had deep rose
carpet throughout , showed dark and had too much furniture in the living room and the counters in
the kitchen were filled and you really couldn't see her remodeled kitchen! I told her which furniture
pieces to remove and the following week we arrived with everything to do the job! Beautiful area
rugs, Linens, furniture pieces and accessories and tie backs for her curtains. We drastically changed
the 1st impression from dark to bright and sunny, and accenting her existing pieces with all of our
props, gave her home an updated and cozy inviting atmosphere.We re-directed the eye away from
the deep rose carpet and sold it in only 19days!!!
Back to top
2. More colors and accessories
A 3 bedroom 2 bath on Mabie Court. It had been on the market for 3 months and only 5
people had shown it, we couldn't believe it! Why? Because it was on the market at a fair
price and in the midst of a HOT market. We assessed the home, and put together a GREAT
marketing plan which included them removing everything except their sofa in the living
room. They went off to work and we unloaded a van full of pictures, lighting, and
accessories and staged only 3 rooms. (The most important ones of course!) Paul wrote a
GREAT ad on the home and they had 5 groups of people thru in only 24 hours! They called
my voice mail at the end of the day and they were totally amazed at the DIFFERENCE OF
ACTIVITY!! And..... in 24 hours we got an offer and we SOLD IT!!! They were
thrilled!! You see, they had a gorgeous home, and it was immaculately kept!! But I knew
it needed MORE COLOR and ACCESSORIES! So, in only 5 hours I transformed it and it
was a DONE deal!! This is only 1 of 145 homes that we SOLD in an 18 day average!
(Formerly on the market 3 months
to 2 years!!)
Back to top
3. Removing items to reduce clutter
The house on Greentree; This home was previously on the market for 4 months with
not 1 offer. After assessing the home we advised them to remove the desks and computers
, coffee table and pictures from the living room and to take the leaf out of the kitchen table
and remove 4 of the 8 chairs. We brought in larger pictures , soft lighting and many well
chosen accessories and small pieces of furniture. WE SOLD IT IN ONLY 5 DAYS and
they were moved just in time for Christmas!!
Back to top
4. Vacant house: just add furniture
The house on Dent Avenue; This home was previously on the market for 3 months with
not 1 offer! It had brand new carpet and paint and was as clean as a whistle!! But still NO
OFFERS!! We decorated and sold it in 24 HOURS!! It took allot of furniture for this one
because it was vacant! And yes, they were making the mortgage payment every single
month! They were so frustrated and with good cause. We were so happy to decorate and
sell it in only 24 hours!!
Back to top
5. No budget for home improvements
Chris and Bob had never felt more frustrated in their life. Their home had been on the
market for 6 months, and during the most hottest market that anyone could ask for. Yes! from
January to June.. The first Realtor told them to drop their price and nothing happened for
3 months. The second Realtor told them to repaint and put all new carpet and mini blinds
and they spent over $4,000. And again 90 days later no offers. They were so frustrated
and mislead that they were at the end of their rope with two house payments, a lot of
promises and no where to go! And then they saw a program on 20/20 about the Staging
home to sell service that sells homes. The problem was that they couldn't spend another
$9,570 for this service, until they found out about a real estate team that offers this service
at NO COST for their clients only. The interview was set and after talking to Paul &
Ginger Conti with RE/MAX Valley Properties they hired them and the rest is history.
They Staged the home and added their unique marketing skills and sold their property in
16 days and at their price! Yes they laughed at first and so did 150 other families. The
average selling time of 150 properties was 18 days. What Chris & Bob learned was the
FREE Staging service offered by Paul & Ginger really does work!
Back to top
|
